In a significant move for the promotional merchandise industry, Jordenen, based in Tours, has unveiled its innovative e-commerce platform jordenen.promocadeaux.com. This digital evolution marks a new chapter for this well-established company that has been crafting branded promotional items for over five decades. The launch represents a strategic shift towards digital solutions in the traditionally hands-on world of corporate gifts and promotional products.
The Launch of Promocadeaux.com: A Game-Changer for B2B Clients
Jordenen's new e-commerce platform represents a significant advancement in how businesses procure promotional merchandise. Launched as part of the Promocadeaux® network, this digital storefront enables corporate clients to browse, select, and customise a comprehensive range of advertising products with unprecedented ease. The platform caters specifically to the B2B market, filling a gap in the corporate gifting landscape with its user-friendly interface and extensive product catalogue.
What the New E-commerce Platform Offers to Businesses
The jordenen.promocadeaux.com site delivers a sophisticated yet accessible digital environment where corporate clients can explore everything from sustainable textiles to high-tech accessories. With prices starting from €3.65 excluding VAT, the platform accommodates various budgetary requirements while maintaining Jordenen's commitment to quality. The website showcases products through detailed photographs and videos, giving customers a thorough understanding of what they're purchasing before committing. This visual approach eliminates much of the uncertainty traditionally associated with ordering promotional merchandise online.
Streamlined access to personalised promotional products
What truly distinguishes this platform is how it simplifies the customisation process for corporate branding materials. Clients can now select products, choose colours, determine quantities, and upload logos or text directly through the secure online interface. This comprehensive self-service approach transforms what was once a potentially complex ordering process into a streamlined experience. The system allows businesses to visualise their branding on various items before finalising their order, reducing the risk of disappointment with the finished products and ensuring brand consistency across all promotional materials.
Interactive online tools reshaping the customer experience
At the heart of Jordenen's digital transformation is an array of interactive tools designed to put creative control firmly in the hands of their clients. The platform features an integrated design studio that enables businesses to experiment with different customisation options in real-time. This represents a significant shift from traditional ordering methods where clients might need to wait for mock-ups or samples before seeing how their branding would appear on products.
How the digital interface empowers client creativity
The new e-commerce platform democratises the design process by providing intuitive tools that require no specialist knowledge to operate. Corporate clients can now explore different placement options for logos, experiment with various fonts for text, and adjust colours to match their exact brand specifications. This level of creative freedom was previously available only through direct consultation with design professionals. By putting these capabilities directly in the hands of clients, Jordenen has created an environment where businesses can take ownership of their promotional merchandise from concept to completion, resulting in products that more accurately reflect their brand vision.
The practical benefits of self-service customisation
Beyond the creative advantages, the self-service nature of the platform offers tangible practical benefits. The system includes secure payment processing, allowing transactions to be completed entirely online. This reduces administrative overhead for both Jordenen and their clients while speeding up the ordering process. Furthermore, the platform maintains a record of previous orders and design preferences, making reordering or creating variations of existing items remarkably straightforward. For businesses that regularly need promotional materials, this feature alone represents a significant time-saving advantage over traditional ordering methods.
Strategic business development through digital innovation
The launch of jordenen.promocadeaux.com is not merely a technological upgrade but a cornerstone of Jordenen's broader business strategy. With annual revenue of approximately £22 million and distribution of over 15 million items, the company is leveraging digital innovation to strengthen its market position. This strategic move aligns with Jordenen's impressive track record of customer loyalty, with 60% of orders coming from contracts spanning 2-5 years. The e-commerce platform serves as both a retention tool for existing clients and an acquisition channel for new business partnerships.
Enhancing services for existing clientele
For Jordenen's established customer base, the new platform offers enhanced service levels and greater convenience. Existing clients gain access to a dedicated personal area where they can track orders, review past purchases, and manage their promotional merchandise needs more efficiently. This digital extension of Jordenen's service complements their traditional strengths in customer care, with expert support still available via telephone at 02 38 83 35 35 or email. By blending digital convenience with human expertise, Jordenen has created a hybrid service model that addresses diverse client preferences while maintaining the personal touch that has built their reputation over five decades in the industry.
Attracting new business partners through online presence
The e-commerce platform also serves as a powerful tool for expanding Jordenen's client portfolio. By establishing a strong online presence, the company can now reach potential clients who prefer digital procurement channels or who might be located beyond the immediate reach of their four physical showrooms across France. The platform showcases not only their product range but also their commitment to sustainability, with prominent featuring of their Ecovadis Gold status and ISO 14001 and ISO 9001 certifications. These credentials are increasingly important to corporate buyers who must consider the environmental impact of their promotional merchandise choices, making them a valuable selling point in attracting new business relationships.
Speedy service: the express delivery promise
A standout feature of Jordenen's new digital offering is its focus on rapid fulfilment. The platform, operating under the Promocadeaux Express® banner, places particular emphasis on quick turnaround times. This commitment to speed addresses a common pain point in the promotional merchandise industry, where lead times can sometimes hinder marketing campaigns or event preparations. By prioritising swift delivery, Jordenen positions itself as a reliable partner for time-sensitive promotional needs.
Logistics improvements behind the rapid fulfilment system
The express delivery promise is underpinned by significant investments in logistics infrastructure. Jordenen has developed comprehensive logistics capabilities that complement their design and manufacturing expertise. This integrated approach allows them to maintain control over the entire fulfilment process, from order placement to delivery. The system is designed to eliminate bottlenecks and streamline the movement of goods, resulting in consistently faster delivery times. This logistical efficiency is particularly impressive considering the company handles approximately 500 projects annually, many involving customised items that require additional processing steps before dispatch.
How quick turnaround times benefit corporate clients
For corporate clients, the value of rapid fulfilment extends far beyond mere convenience. The ability to receive promotional merchandise quickly enables more responsive marketing strategies and allows businesses to capitalise on emerging opportunities without delay. Last-minute event participation becomes feasible when branded materials can be ordered and received within compressed timeframes. Additionally, faster turnaround times reduce the inventory businesses need to maintain, freeing up storage space and capital that would otherwise be tied up in promotional stock. This combination of agility and efficiency makes Jordenen's express service particularly valuable in today's fast-paced business environment where adaptability can provide a competitive edge.
Sustainable solutions for modern corporate gifting
Jordenen, a well-established promotional merchandise company based in Tours, has unveiled its new e-commerce platform jordenen.promocadeaux.com, marking a significant step forward in the branded merchandise industry. With over 50 years of expertise in the sector, Jordenen has built a reputation for providing innovative and bespoke promotional solutions to businesses across France and beyond.
The new digital platform offers B2B clients streamlined access to a diverse range of customisable promotional products, from organic cotton textiles to cutting-edge high-tech accessories. This digital transformation reflects Jordenen's commitment to continuous development and strategic growth whilst enhancing service delivery to existing clients and attracting new business partnerships.
Boasting impressive credentials, Jordenen employs 32 staff at their main site, generates annual revenue of £22 million, and distributes over 15 million promotional items yearly. With additional offices in Paris and La Ciotat, and four showrooms across France, the company manages approximately 500 projects annually both domestically and internationally.
Eco-friendly options transforming promotional merchandise
The shift towards sustainability in corporate gifting is brilliantly addressed through Jordenen's e-commerce platform, which prominently features eco-friendly promotional merchandise options. This focus aligns perfectly with their impressive environmental credentials, including Ecovadis Gold status and ISO 14001 certification, demonstrating their genuine commitment to responsible business practices.
Through jordenen.promocadeaux.com, businesses can now easily access promotional items that support their environmental values whilst effectively boosting brand recognition. The platform offers an integrated design studio where clients can upload logos and text for customisation, ensuring promotional products remain impactful whilst being environmentally conscious.
Jordenen's sustainability focus is further strengthened by their FSC certification and long-standing adherence to the UN Global Compact since 2012. By publishing an annual CSR report, they maintain transparency regarding their environmental initiatives, allowing clients to make informed choices about the promotional merchandise they select.
How made in france products support csr objectives
The new e-commerce platform places special emphasis on 'Made in France' products, reflecting Jordenen's strategic partnerships with French suppliers alongside their European and Asian networks. This local sourcing approach forms a key component of their Corporate Social Responsibility strategy, supporting domestic manufacturing whilst reducing carbon footprints associated with lengthy supply chains.
For businesses prioritising CSR objectives in their marketing strategies, Jordenen's platform offers a straightforward path to selecting promotional merchandise that aligns with these values. The combination of locally manufactured products and sustainable materials creates promotional items that not only build brand awareness but also communicate a company's ethical stance.
With 60% of Jordenen's orders coming from contracts spanning 2-5 years, it's clear that their approach to customer loyalty is working. The platform's user-friendly interface allows businesses to select products, colours, and quantities online with secure payment options, whilst their multi-channel customer service team remains available on 02 38 83 35 35 to provide personalised support for promotional merchandise projects.